Showing posts with label Surface. Show all posts
Showing posts with label Surface. Show all posts

22 May 2014

Surface Pro 3: Niche Product, not a Savior

Microsoft Surface Pro 3

This week, Microsoft unveiled the Surface Pro 3 with a larger, 12" display and surprised some by holding off on a "Surface Mini". While Microsoft continued to harp on their "best of both worlds" mantra, it was very clear that this device was focused on productivity use cases and enterprise users. Does this signal a new era in tablet computing or is this simply a niche product?

1 Aug 2013

The Microsoft Surface Effect: ASP Hints at Further Inventory Writedowns

Microsoft Inventory Levels - The Surface Effect

Microsoft's annual 10-K filing has some interesting data points that could provide more clues about the state of its device business. Microsoft reported $853 million in revenue from Surface RT/Pro, which was lower than the $900 million charge it took for Surface RT inventory and the $898 million it spent on advertising the Surface and Windows 8. The obvious observation here is that Surface devices have been a financial sinkhole for Microsoft. But aside from this, the figures may also help us gauge the relative performance of the Surface RT and the higher-end Surface Pro.

10 Jun 2013

Microsoft Surface Mini: BOM implies Price close to $349

Acer Iconia W3

Numerous reports have stated that Microsoft is preparing to launch a smaller, 8-inch version of its Surface RT tablet. This looks more likely after Acer announced the world's first 8-inch, Windows 8 tablet. As we did before for the iPad Mini and the Surface RT, let's estimate the BOM cost and likely price of the rumored device.

30 Nov 2012

Microsoft Prices Surface Pro at $899, Should Have No Impact on Competition

Microsoft Surface Pro
In addition to the Surface RT, it looks like our price estimate of the Surface Pro was on target as well. Microsoft just announced that the Surface Pro will available in January, at a starting price of $899 for the 64GB version. As in the case of the Surface RT, this does not include the price of the heavily marketed touch/type cover. Let's take a look at the how this could affect Microsoft's mobile strategy.

9 Nov 2012

Windows RT Already in Trouble: OEM Interest Low After Surface Launch

Dell Windows RT

When Microsoft announced their intentions to be a "devices and services" company, I stated that it could pose a risk to their OEM relationships. With the Surface RT launch behind us, it looks like the Windows RT platform could be the first victim.

17 Oct 2012

Microsoft Prices Surface RT at $499; Impact to be Limited

Microsoft Surface RT

Looks like our estimate of the Surface RT's price was right on the money. Microsoft just revealed that the Surface RT would retail starting at $499 without the keyboard cover. The keyboard attachment, which Microsoft has been marketing heavily, costs an additional $119-$129. Let's take a brief look at the market challenges facing the Surface RT.

12 Oct 2012

Microsoft's Shift to "Devices and Services": Conflict of Interest?

Microsoft CEO Steve Ballmer

Over the past year, Microsoft CEO Steve Ballmer has hinted at a shift in Microsoft's business strategy, from a software focus to a "devices and services" model. With his letter to Microsoft shareholders, we have the first official confirmation that that is indeed the case. Unfortunately, this strategy also creates a conflict of interest that may cause significant problems.

9 Oct 2012

Microsoft Surface RT & Pro: BOM & Price Estimate

Microsoft Surface

Microsoft has been very tight-lipped about the price of its Microsoft Surface range of tablets. With a launch set for later this month, speculation has intensified, with some sources stating a price less than $399 for the RT version. As we did for the rumored iPad Mini, let's get to a more educated estimate of the BOM cost and pricing for the Surface RT & Pro.

16 Aug 2012

Microsoft Surface at $199 Price: The Good, Bad & Ugly

Microsoft Surface $199

According to a report from Engadget, Microsoft may be planning to price the Microsoft Surface RT tablet at just $199. I had previously stated that the pricing & OEM impact would be two of the largest challenges facing Microsoft with the Surface launch. Let's take a look at how this pricing strategy affects those and the potential impact it could have on the market.

8 Aug 2012

[News Update] Acer CEO Criticizes Microsoft Surface, Hints at OS Alternatives

Microsoft Surface

Acer CEO, JT Wang, has strongly criticized Microsoft's strategy with the Surface tablet for entering direct competition with OEM partners. While numerous hardware partners have criticized Microsoft after the Surface announcement, Wang's indictment is the strongest one yet. According to him, Microsoft's Surface tablet would be "negative for the worldwide ecosystem" and even hints at abandoning Acer's partnership with Microsoft.

11 Jul 2012

[News Update] Microsoft Surface "disastrous" according to MicroStrategy CEO

Steve Ballmer Microsoft Surface

Michael Saylor, CEO of MicroStrategy, has strongly criticized Microsoft's launch of the Surface tablet as the "most disastrous product announcement in a decade". 

30 Jun 2012

[News Update] HP Abandons Windows RT Tablets, Microsoft Surface to Blame

HP Windows RT Tablet

Hewlett-Packard has reportedly abandoned plans to release ARM tablets based on Windows RT, in response to the announcement of the Microsoft Surface. The report also states that multiple OEM partners are scrapping Windows RT tablet plans and focusing their efforts on the Android platform. This was inevitable, as the Microsoft Surface was a direct attack against OEM partners.

19 Jun 2012

Microsoft Surface Tablet: Pricing & OEM Impact

Microsoft Surface Tablet

Microsoft has just announced that they will soon be selling their own Windows 8 tablet, the Microsoft Surface, in both ARM and x86 versions. In certain ways, this is a truly innovative product, but the biggest question few seem to be asking is "How will OEMs handle this?".