24 Aug 2020

How to Disrupt Network Effects

Disrupt Network Effects

Network effects are among the most powerful economic forces in technology and have created trillions in value. The reason for this value creation is not just compounding, but also the defensibility created by network effects. These advantages have allowed network effect-based startups to disrupt incumbent SaaS players. But there are also immensely valuable incumbents who are built on network effects themselves. Is there any way to disrupt them?