Recent reports from the Wall Street Journal have stated that Google plans to expand its annual Nexus device program to five OEMs, from its previous approach of partnering with a single manufacturer. Google also plans to sell these devices online through the Play Store. Let's take a look at the top five reasons for Google's strategy shift.

This is a follow-up to my article, from a couple of months ago, analyzing the segmentation trends in the tablet market. Since I wrote that article, we have seen some more data on the market share trends of the iPad and other Android tablets, including some very interesting data on the Kindle Fire's impact. Now, let's have a look at how the data stacks up against my predicted trends.

With the launch of the new iPad in the rear view mirror, it's time for the annual iPad sales hysteria. Since its introduction in 2010, the iPad has dominated & defined the tablet market. iPad & tablet sales have been zooming over the past year, with annual growth in excess of 250%. However, in Q4 2011, the iPad's market share dropped to 57% as compared to 39% for Android tablets. Even with this drop, absolute sales numbers for the iPad have seen phenomenal growth, which emphasizes the staggering growth of the tablet market.