7 Jun 2017

WWDC 2017: Platform Updates and Revenue Models

Following Google’s AI-focused event in May, Apple kicked off its Worldwide Developer Conference (WWDC) with an action packed keynote. Apple broke precedent this year by announcing a multitude of hardware products, including new Macs, iPads and even an Amazon Echo competitor dubbed HomePod. However, given the size of the iOS installed base, improvements to the iOS platform were arguably the most significant. Let’s dive into these, starting with an update on the world’s most lucrative app store.