Last year, I wrote a post verifying Xiaomi's claim that their users are twice as active as those of other manufacturers, which also validated their long-term pursuit of a services-oriented business model. But as they moved to lower price points, we assumed that their engagement levels would gradually decline. However, based on some recent metrics revealed by the company, that may not be the case.
According to Xiaomi, cumulative downloads on the MIUI app store hit 10 billion in November 2014, with 50 million downloads seen every day. This compares to 1 billion cumulative downloads and 5 million daily downloads in August 2013. The scale of this growth is certainly staggering, but is this purely a result of an explosion in sales (and active users)?