25 Feb 2012
23 Feb 2012
Microsoft has been marketing Windows 8 (due to release in Q4 2012) as a "no compromises" operating system for both PCs and Tablets. Sadly, this is false.
Windows 8 essentially targets the following markets:
1) Enterprise PC sales & upgrades
2) Consumer PC sales & upgrades
3) Tablets with x86 Architecture (using similar processors as PCs)
4) Tablets with ARM Architecture (using similar processors as iPads, Android Tablets, etc.)
Let's tackle these markets individually.
We see a lot of research reports every day, showing market shares in the fast moving smartphone and tablet markets. These figures are based on number of units shipped to retailers and not actual consumer sales. In most cases, Apple does release actual sales figures as they have their own retail stores and thus, direct access to that data.
I've heard a lot of talk from pundits who claim that Apple is actually ahead of Android because those numbers are shipping figures. Then, I usually hear the same people claiming that Nokia is actually doing well because they're shipping 1.3 million Lumias in 7 markets.
Let's have a closer look at the basis behind these figures, shall we.
After practically inventing the smartphone, RIM & Nokia have been decimated over the last couple of years. Their market share is in shambles (Together, they hold roughly 20% of the global smartphone market, down from about 80%). Stephen Elop and Thorsten Heins seem to be floundering (in completely different ways, strangely). In short, they're not doing well, and their shareholders are suffering for their management's mistakes.